• Best Selling Product
• Asset light business model
• Customer experience driven from production to delivery
• Advertised by verified social media celebrities
• Positively covered in multiple local press
100% Natural Bedding, Bath, Accessories
• Global market size of USD 82.76bn projected to grow at CAGR of 9%
• 14.54% of total spend on home furnishings towards textiles furnishing
• Dominated by unorganised players with major gaps in the Middle East region vs strong demand
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